What are Camps?
An event where many people gather at a single location to get their health check up done.
Why Camps?
- Earn Quick Income in a short Span of Time
- Boosts profitability as camps as the operational costs to arrange a camp are low and it attracts a large number of participants making it possible to collect 100 or more samples in a single event
- Enhances awareness & visibility of your center, helps in brand building & recognition
- Helps you connect to new customers thereby increasing your loyal customer data base
- Noble Service to your community
Spot Ideas to do Camps:
- Housing Societies
- Corporate Companies
- Medical Shops
- Doctor’s Clinic
- Laboratories, Diagnostic Centers, Hospitals
- Public Areas: Jogging Parks, Gardens
- Malls, Supermarkets
- Health Centers: Gyms, Spas , Yoga centers, Health Clubs, Nutrition centers
- High Traffic Areas: Bus Stops, Railway Stations, Airports
- Ayurvedic and Homeopathic Clinics
Ideal Days to conduct camps
- Weekends
- Public Holidays
- Festival Holidays
- Health Days
From Idea to Execution
- Identify a venue
- Set a date and time that maximizes attendance
- Obtain the Necessary permissions from the authorities
- Plan the Services Offered
- Ensure to get the marketing collaterals in adequate quantities well in time
- Make sure you have sufficient collection kits & are prepared to handle additional load
- Put together a team of Marketing Executives, Phlebotomists and Camp Coordinators
- Promote the event adequately
- Set up the infrastructure -Comfortable well ventilated waiting area, registration desk, collection chairs and tables, collection kits, bio-medical waste dustbins, feedback collection, proper exits
How to ensure a great response for your camp?/ How to get 100 samples for a camp?
- Preplan the camp well in advance
- Key to a successful camp is to start the promotions well in advance, a minimum 15 – 20 days before the event, do not start last minute
- Attractive Camp Offerings – with great discounts and value for money packages will seal the deal
- Promoting the Camp – Mantra is to ‘Spread the Word’
- Handbills & Banners-
A. Handbills are cost effective, easy to distribute, proven to give great response.
Distribute Handbills through:
- Through Newspapers/ Magazines
- Through Medical Shops
- Through – associated Doctors, Laboratories, Diagnostic centers, Hospitals
- Through Shops and Supermarkets
- In Nearby Housing Societies, Clubs and Health Centers
B. Banners: Eye-catching, large-format displays ideal for promotions of camps
- Social Media Promotions: Use platforms like Facebook, Instagram and Twitter to spread awareness about the camp
- Engaging Key Opinion Leader or Local Influencer: Their involvement can attract more attendees, also give more credibility to your event.
- Collaborate with local Organizations and Clinics: Partner with Health centers , Clinics, Diagnostic centers, Hospitals, NGOs to improve the turnout
- Use WhatsApp messages effectively: Circulate in housing society groups and groups of associated organizations
- Incentivize your staff: For getting new customers
- Customer referral: Give special discounts or incentives on referring more customer to the camp participants
During and after the camp….
- Giving quality service during the camp is essential.
- Collect all patient details
- Give reports digitally or hard copies as required on time without delay
- Store the data of patients collected in camps and send offers regularly
- Keep reminding the patients with out – of – range values to undergo their repeat tests periodically , use of reminder service feature on Thyronxt to ensure you do not miss out on this.
FAQs:
1. Ideal ways to do branding at the camp site
You can increase the brand visibility at the camp location by using banners, garden umbrellas, camp canopy, running videos on screens if available about Thyrocare USPs and laboratory,
2. What are the ideal packages to conduct a camp?
Aarogyam Camp Profiles 1,2,3 are lean packages preferred for camps, you can offer upto 50% discount on selling price and yet get upto 60% margin on the selling price.
3. What are the popular Add – On Tests for Camp profiles?
Fasting Blood Glucose , Routine Urine Analysis, Vitamin D, Vitamin B – 12, Troponin I Heart Attack Risk, Ferritin, Iron Deficiency Profile, Carcino Embryonic Antigen, PSA, CA-125
4. How many flyers should I distribute?
It is generally observed that for every 1000 flyers distributed 1- 2% is the patient turnout. You should distribute at least 20,000 – 30,000 handbills to get around 100 – 200 samples in the camp if you do a well targeted distribution.
