Do you want to take your business higher and your profits even higher? Keep reading!
Running a successful healthcare business is not just about offering accurate tests – it’s also about how well you connect with your customers, build trust, and make your presence felt in the community. Over the years, many of our franchise partners have found creative, cost-effective, and consistent ways to market their services, and their stories are a true inspiration.
In this article, we bring you tried-and-tested marketing tactics from some of our top-performing franchisees. Whether you are just starting out or looking for new ways to grow your center, these insights can help you reach more people and build stronger relationships with your patients.
Swami Kumar – BIH19
(Location: Bihar)
Swami started from scratch, distributing flyers and brochures at parks and door-to-door in the early mornings. Today, every household in his area has his number, and patients reach out for home collection requests. His mantra is simple: offer the right price, be respectful, and ensure every family member gets tested. For him, consistency is key – his center has been open from 8 AM to 8 PM for 25 years.
He mentioned and appreciated that Thyrocare provides everything needed to grow the business, from pamphlets, brochures, and posters to proper guidance and advice, and he has utilized all of these to expand successfully.
Rakesh Salunkhe – MAH22
(Location: Maharashtra)
Rakesh focuses on corporate firms and doctors by presenting detailed PPTs that showcase Thyrocare’s accreditations, labs, turnaround time, and superior vacuum sample collection methods. While speaking to the clients, he emphasizes the advanced technology that Thyrocare provides, which helps create a strong impression. He uses collateral from the ThyroNXT app, including profile handbills and dummy reports, to make a good impact. His goal is to ensure that patients and corporate firms think only of Thyrocare when they need lab services.
Moreover, he shared that in the ThyroNXT app, the dashboard provides complete profile details, including profile handbills that can be downloaded along with sample reports. These collaterals contain information about all the tests included in the profile, quality of testing, TAT, and sample collection time, along with a QR scanner on reports. He explained that both the handbill and the dummy report are provided to doctors, patients, and large corporate companies, which has helped in securing bulk samples.
Birendra Nayak – ORI01 – Orissa
(Location: Bihar)
Birendra believes in the classic power of handbills. According to him, distributing 50,000 handbills can generate about 500 samples – a 1% conversion rate. He maintains patient data carefully, organizes camps every 2–3 months, and has built long-standing relationships with doctors who support his business.
He shared that they use both DPS and ILS marketing. He has appointed many employees who collect samples from hospitals, nursing homes, and labs. These employees have been a strong support system and have been associated with him for 25 years. He further added that they are also boosting DPS services by approaching doctors, and clinics.
He mentioned that despite frequent approaches from competitors, his team continues to trust and remain associated with him and Thyrocare.
Pramod Kumar – AY367
(Location: Bihar)
For Pramod, the first step in growing his business is distributing handbills. Alongside that, he actively engages with patients and doctors to emphasize the authenticity of reports, uncompromised quality, and affordable packages. This two-way approach – awareness plus trust – helps him increase workload and business steadily.
R Udayakumar – TAM23
(Location: Tamil Nadu)
Udayakumar highlights the importance of health camps, especially in residentials and communities. Camps allow him to collect a high number of samples in a single day, making them both profitable and effective for awareness. Alongside this, he uses digital platforms like WhatsApp to connect with patients and share offers, ensuring visibility beyond physical campaigns. He also uses Handbills for the promotions.
Kalidas – (AI021)
(Location: Tamil Nadu)
Kalidas primarily targets corporate clients and supplements this with promotions via pamphlets, WhatsApp, and Facebook. His strategy focuses on reaching working professionals and businesses who value reliability and convenience, ensuring that Thyrocare is the first choice for bulk and corporate health testing.
How do you drive walk-ins to your center?
Swami Kumar – BIH19
(Location: Bihar)
He said that there is only one way to attract walk-in patients and that is by visiting doctors and asking them to recommend the center to their patients. He tells doctors that at the best prices, they offer a wide range of tests and profiles that can be highly beneficial.
Birendra Nayak – ORI01 – Orissa
(Location: Bihar)
He shared that they are getting around 10 patients every day by approaching doctors. He maintains a database of regular patients, and with the support of doctors, all these efforts are collectively helping in the DPS business.
How Camps Boost Business?
R Udayakumar – TAM23
(Location: Tamil Nadu)
He explained that camps are very helpful because they make it easy to collect samples and reach out to customers. The number of samples is growing, and he is earning well, with a major focus on organizing camps in apartments.
Birendra Nayak – ORI01 – Orissa
(Location: Bihar)
He added that camps bring a huge workload in a single day. Despite offering good discounts, they are still getting good margins. With sample volumes reaching up to 100 in a single day, camps are proving to be highly beneficial.
Golden Tips from Champions
- Swami: “Consistency matters – my center has been open 8 AM to 8 PM for 25 years, and customers know they can always rely on me.”
- Abhishek Jayaswal: “Always follow the three T’s of Thyrocare – Truth, Trust, Transparency. If we deliver reports with these values, success will follow.”
The journey of our franchisees proves that success doesn’t come from one big campaign, but from consistent, reliable, and customer-focused efforts. From distributing handbills to building doctor relationships, organizing health camps, and embracing digital tools, these champions show us that a mix of traditional and modern marketing works best. Hope these tips from our top performing franchisees will help you!
Do you want to stay ahead in your business? Keep checking Knowledge Base regularly for the latest updates, marketing tips, new tests, and special offers that can help you grow your business.
